Brand Exaggeration …

We just received this from Amazon …
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Greetings from Amazon.com.

You saved $1.00 with Amazon.com’s Pre-order Price Guarantee!

The price of the item(s) decreased after you ordered them, and we gave you the lowest price.

The following title(s) decreased in price:

Extras: The Extra Special Series Finale

Price on order date: $13.99

Price charged at shipping: $12.99

Lowest price before release date: $12.99

Quantity: 1

$1.00 is your total savings under our Pre-order Price Guarantee
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A dollar?

A whole bloody dollar?

And that’s in US currency.

Whoppedobedoo, we’re rich beyond our wildest dreams!!!

Look it’s nice to know you have to pay less than you had originally been told – but with that level of saving, maybe they would have been better to keep quiet about it or simply sent an email that didn’t feel like they were stating we’d won the national lottery.

And that ladies and gentlemen is the problem with CRM – especially computerised CRM – because what they think [or want to think] is important to their customers is about as significant as a small dry fart after a plateful of Baked Beans.