The Difference Between Media Planners And Creative Planners …

It’s not just about WHERE you say it … nor is it just about WHAT you say … you have to appreciate the importance of HOW you convey your message otherwise even the best of intentions can come across as condecending, patronising and inappropriate.

Or in words, you could be advertising for your competitor!

The truly great messages never smack the ears, they squeeze the heart and maybe a few media planners should get away from their computer monitors and see what’s really going on in the World …

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