Do People Know What Branding Actually Is?

It never fails to shock ua how many marketing people think putting their logo on everything from tissue boxes to lift buttons makes them a well known brand.

There’s this seemingly unspoken belief that if your logo is well known, then your brand is desirable and your future success is a given.

Bollocks.

Sure branding can be a very valuable strategy in building business and profitability, however unless there is some actual value attributable to that ‘brand’ – putting your name on everything can end up a total waste of time and money … not that many ’small minded’ or ‘ego maniac’ marketing departments seem to notice.

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