Kick These Bastards In The Marketing Nuts

Is this the World’s greatest piece of marketing tat?

Look how cute it is … it’s just like a briefcase – except it’s the size of a box of matches and has ‘CitiBank’ written on the side.

Marvel at how the locking mechanism really works.

Gasp at the ingenious way it transforms into a business card holder. Or a briefcase for midget business rabbits.

We kid you not, this is a real giveaway. For the financial representatives of CitiBank!!!

We cannot imagine how embarrassed you would be if you met a new client and had to reach into your cheap polyester suit to pull out a miniature briefcase containing all your uber-professional business cards.

Lets be honest … would you buy ANY financial product from a person who used this item? 

Do you think it conveys professionalism? Do you think it represents success?  Do you think it is the item of someone ‘in the know’?

Someone … somewhere … thought this was a good idea because we have been led to believe they ordered thousands to be given away at some internal conference.  If we worked for CitiBank and was given one of these, we’d either resign on the spot or just find a quiet corner to cry/slash our wrists.

Companies go on and on about conveying the right image … ordering their ad agencies to instil cliché-driven images of professional, successful and suave men and women into all their communication … and then they go and order some of the most cheap, nasty and embarrassing shit ever created, without a second thought as to what it could be conveying to their clients and staff.

We’ve said it many, many times that it’s the little things that make all the difference and this is a perfect example of it.

Despite CitiBank spending literally billions on their communication every single year, this stupid little item has the power to undermine all they supposedly stand for in an instant. 

Sure, someone in the company thought it was probably a ‘cute’ idea, but then some people think Austin Allegro’s, Crossroads and George Clothing are cool!

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