Bollocks Wrapped Up In Marketing Speak.

As much as we like innovation – we don’t believe in doing it simply for the sake of doing it … or in the case of ad agencies, doing it in a blatant attempt to get some cheap PR.

Giving the World another great reason why drugs are bad, Dutch Ad Agency, Strawberry Frog, have ‘invented’ [hahaha] a new ‘communication medium’ … THUMBVERTISING.

Basically teams of volunteers are touring public spaces with their thumbs aloft, displaying logos tattooed in henna onto their thumb pads as well as having mini ad banners suspended between their thumbs.

No, it is not April 1st … this is the crazzzzzzzzzy World of Advertising.

Strawberry Frog creative director, Mark Chalmers, goes on to show he really has been drinking the kool-aid by saying [apparently with a straight face]

“Thumbvertising raises a smile, is engaging, memorable and has a feelgood factor that’s lacking in most modern advertising.

He is taking the piss surely?  No … we don’t think he is.

And if that wasn’t bad enough, they’ve actually managed to secure a client to actually do it. Unsuprisingly, it’s another Dutch organisation … the coffee makers, Douwe Egberts.

The MD [who surely must be ousted by shareholders after this] goes on to say …

“We wanted to advertise our latest product in a way that engaged with consumers and generate word of mouth interest”

What both Strawberry Frog and Douwe Egberts have failed to understand that any fool can get their brand noticed … running down the street with a turkey on your nether regions will do it … the trick is to encourage desire, enthusiasm, interest.  If we saw some idiot [or as is probably the case, student] waving their thumbs at us trying to flog a cup of coffee, we think we would have an overwhelming desire to kick their heads in, not run to the nearest supermarket and buy the thing.

Talk about undermining brand credibility … I already feel negative towards the coffee brand for simply insulting my intelligence.

What next? Eyelid advertising … Teeth advertising … Poo Advertising [oh, we already have lots of that don’t we!]

No wonder the industry is regarded so badly when this sort of thing is major ‘news’ … and we are sure we’re not the only one thinks Strawberry Frog and Douwe Egberts are full of corporate toadies who follow a policy of celebrating the ‘Emperor’s New Clothes’ rather than shouting, “It’s crap and he’s naked.”

Bad … badder than bad … badder than the baddest bad thing on the planet Bad. 

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