Singaporean Subtlety …

We love that in Singapore, companies show no imagination in their names – they seem to follow a standard, simplistic process [probably mandated by the Government] … 

[1st Word]                         A word that represents a positive statement.

[Subsequent Word/s]        What your company fundamentally does/produces.

Infact, we’re just surprised Singapore Airlines didn’t name themselves SUPERIOR Airlines  – but then knowing the mentality of the place, they probably think ‘SINGAPORE’ is the most positive word in the entire English language.

Anyway, we wait with baited breath till the Army is renamed ‘Forceful Fighters’, and the Navy become the ‘Brilliant Army On A Boat’.


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