Please Could You Kill Yourself …

… if you use any of these words in your advertising creative briefs and/or marketing department documents.

COOL / ASPIRATIONAL / FUN / PREMIUM / CARING / EXCITING

The general public thanks you … especially if you’re one of those agencies/companies that promote ‘2-Minute-Noodles’ as a fun and exciting snack or ‘Butter’ as a premium and aspirational indulgence.

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