Truth In Advertising. Sort Of.

“Always A Pleasant Surprise” … the strapline to Pizzahut Singapore’s advertising campaign. 

Ignoring the fact that ‘pleasant’ hardly inspires confidence that you’re going to have a great time at their restaurant … what the hell are they doing using the word, ‘SURPRISE?!!’

You don’t use that word where food is concerned – though in Pizzahut’s case, we applaud they’re basically saying ‘It’s Not As Shit As You Thought’. [Even though it is!]

We look forward to other campaigns in a similar vein like … Garuda Airlines: ‘We Haven’t Crashed For Ages’ or McDonalds: ‘As Eaten By Chubbies’ – any other suggestions?

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