It’s All In A Name …

The picture above is from the ‘confectionary shop’ of a cinema.  What a lovely name … far better than ‘Sweets’ or ‘Candy World’ like you get at most places. 

A name is so bloody important for a company – but it is so easy to fall into wank-territory and over-think it. Saying that, anything is better than simply calling your company by your own name.

We can’t help but feel that when that happens, you either have no imagination or have an amazing ego!  How funny so many ad agencies fall into this trap eh! Ha.

So next time you are looking at a name, stop being overly rational and try something with charm and warmth … it’ll probably help build more differentiation for your brand than another bland ad campaign!


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