Yoga Is Better In A Toga …

Check this wonderful clip … http://www.youtube.com/watch?v=7GMoq92gAo0 … it's beyond weird, in fact it's downright scary!  However the strange thing is we feel more warmth towards this guy than many of the brands who spend billions each year trying to grab our attention.

OK, so there isn't a cat-in-hells-chance we'd ever want to sign up for his classes [real men don't do 'yoga'], but we'd jump at the chance to spend a few hours in his company. Come on … he'd make us smile, make us laugh and generally make us feel good about ourselves: attributes that are not only desirable but bloody powerful.

Sure this is a silly little thing, but there's a lesson to be learnt for the Brand Managers out there who seem to be developing brands with all the personality traits of an amoeba. 

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