Communication ‘Experts’ Are Losing It

Flicking through the latest issue of the Singaporean communication industry magazine, 'Marketing' I thought I had seen it all. But I was wrong, very, very wrong.

It's a sad day when a company that sells itself as 'brand experts' by delivering 'points of differentiation' chooses to call itself "Equal Strategy". What it tells me is that it offers sameness to its clients so that their brands can blend into a world of parity.

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