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	<title>WELCOME TO THE P.L.F.</title>
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		<title>WELCOME TO THE P.L.F.</title>
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		<title>Proof Reading Can Make A Big Difference To A Brand …</title>
		<link>http://planningliberationfront.wordpress.com/2009/09/11/proof-reading-can-make-a-big-difference-to-a-brand-%e2%80%a6/</link>
		<comments>http://planningliberationfront.wordpress.com/2009/09/11/proof-reading-can-make-a-big-difference-to-a-brand-%e2%80%a6/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 23:51:41 +0000</pubDate>
		<dc:creator>planningliberationfront</dc:creator>
				<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://planningliberationfront.wordpress.com/?p=145</guid>
		<description><![CDATA[Here’s a sign we saw in a hotel lift in Singapore …

Can you see the issue?
First line: “Hotel Re! is pround …”
Pround?
Do they mean ‘proud’ … well why didn’t they say that.
When you’re a business whose currency is attention to detail and customer service – ie: hospitality – spelling mistakes should be like hyper-colour t-shirts… [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=planningliberationfront.wordpress.com&blog=217296&post=145&subd=planningliberationfront&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><font face="Arial" size="1">Here’s a sign we saw in a hotel lift in Singapore …</p>
<p><img alt="" src="http://farm3.static.flickr.com/2474/3670568228_95fd34cc1a.jpg?v=0" class="alignnone" width="500" height="375" /></p>
<p>Can you see the issue?</p>
<p>First line: <strong>“Hotel Re! is pround …”</strong></p>
<p>Pround?</p>
<p>Do they mean ‘proud’ … well why didn’t they say that.</p>
<p>When you’re a business whose currency is attention to detail and customer service – ie: hospitality – spelling mistakes should be like hyper-colour t-shirts… a thing of the past.</p>
<p>If they actually had provided a quality of service that made me feel ‘catered for’, maybe we could have overlooked it – but when we walked into our room and found 3 single beds, no working light and a shower that needed to be turned on 15 minutes before we went in [not together we should add], then the spelling mistake took on a much greater significance, one that simply and effectively undermined all their hard work in developing a marketing myth.</p>
<p>We’ve said it many times but experience thrashes words, and whilst one mistake might be excusable, multiple ones aren’t – and in this day and age, for that to happen, it should be the result of either a freak accident or something the company is willing to over-compensate for.</p>
<p>Getting a sale is relatively easy, keeping the client is the hard – and most important – thing, something Hotel Re has failed to do on all counts.</p>
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		<title>Respect Or Exploitation?</title>
		<link>http://planningliberationfront.wordpress.com/2009/07/09/respect-or-exploitation/</link>
		<comments>http://planningliberationfront.wordpress.com/2009/07/09/respect-or-exploitation/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 01:07:10 +0000</pubDate>
		<dc:creator>planningliberationfront</dc:creator>
				<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://planningliberationfront.wordpress.com/?p=141</guid>
		<description><![CDATA[Here’s an ad that was on the back page of TIME magazine.
What do you think?
Is it a gesture of genuine love and sorrow or a desperate attempt to look like Pepsi are a brand that cares?
Saying that, we think Andy’s comment was best:
“It’s the least they could do after trying to cremate him before he [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=planningliberationfront.wordpress.com&blog=217296&post=141&subd=planningliberationfront&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><font face="Arial" size="1">Here’s an ad that was on the back page of TIME magazine.</p>
<p>What do you think?</p>
<p>Is it a gesture of genuine love and sorrow or a desperate attempt to look like Pepsi are a brand that cares?</p>
<p>Saying that, we think Andy’s comment was best:</p>
<p><em><strong>“It’s the least they could do after trying to cremate him before he was even dead”.</strong></em></p>
<p>Very true … but what do you think?  Is it good &#8230; bad … ego driven stunt or a total and utter waste of shareholder money?</p>
<p>And is it us, or have they used the old Pepsi logo?</p>
<p>We wouldn’t be surprised given Arnell’s updated creation features a smiling face which is hardly appropriate when talking about death. But then what would Pepsi know about appropriateness given they were happy to pay millions of dollars for an identity that is almost the same as their old one but with the Mona Lisa as ‘inspiration’.</p>
<p>But we digress.</p>
<p>Again.</p>
<p>So come on, is this the King of Print or the King of Pap?</p>
<p><img alt="" src="http://farm4.static.flickr.com/3548/3683325642_3225ce1bb2.jpg?v=1246582074" class="alignnone" width="375" height="500" /></font></p>
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		<title>Don&#8217;t Be Lazy, Proof Read &#8230;</title>
		<link>http://planningliberationfront.wordpress.com/2009/07/03/dont-be-lazy-proof-read/</link>
		<comments>http://planningliberationfront.wordpress.com/2009/07/03/dont-be-lazy-proof-read/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 00:31:43 +0000</pubDate>
		<dc:creator>planningliberationfront</dc:creator>
				<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://planningliberationfront.wordpress.com/?p=137</guid>
		<description><![CDATA[Here’s a sign we saw in a hotel lift in Singapore …

Can you see the issue?
First line: “Hotel Re! is pround …”
Pround?
Do they mean ‘proud’ … well why didn’t they say that.
When you’re a business whose currency is attention to detail and customer service – ie: hospitality – spelling mistakes should be like hyper-colour t-shirts… [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=planningliberationfront.wordpress.com&blog=217296&post=137&subd=planningliberationfront&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><font face="Arial" size="1">Here’s a sign we saw in a hotel lift in Singapore …</p>
<p><img alt="" src="http://farm3.static.flickr.com/2474/3670568228_95fd34cc1a.jpg?v=0" class="alignnone" width="400" height="300" /></p>
<p>Can you see the issue?</p>
<p>First line: <strong>“Hotel Re! is pround …”</strong></p>
<p>Pround?</p>
<p>Do they mean ‘proud’ … well why didn’t they say that.</p>
<p>When you’re a business whose currency is attention to detail and customer service – ie: hospitality – spelling mistakes should be like hyper-colour t-shirts… a thing of the past.</p>
<p>If they actually had provided a quality of service that made me feel ‘catered for’, maybe we could have overlooked it – but when we walked into our room and found 3 single beds, no working light and a shower that needed to be turned on 15 minutes before we went in [not together we should add], then the spelling mistake took on a much greater significance, one that simply and effectively undermined all their hard work in developing a marketing myth.</p>
<p>We’ve said it many times but experience thrashes words, and whilst one mistake might be excusable, multiple ones aren’t – and in this day and age, for that to happen, it should be the result of either a freak accident or something the company is willing to over-compensate for.</p>
<p>Getting a sale is relatively easy, keeping the client is the hard – and most important – thing, something Hotel Re has failed to do on all counts.</p>
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		<title>Lost In Execution &#8230;</title>
		<link>http://planningliberationfront.wordpress.com/2009/05/04/lost-in-execution/</link>
		<comments>http://planningliberationfront.wordpress.com/2009/05/04/lost-in-execution/#comments</comments>
		<pubDate>Mon, 04 May 2009 01:36:44 +0000</pubDate>
		<dc:creator>planningliberationfront</dc:creator>
				<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://planningliberationfront.wordpress.com/?p=131</guid>
		<description><![CDATA[There’s quite a lot of ads out there trying to attract people to join a particular industry.
The Police … Armed Forces … Finance Industry … they, and many others, are all spending up big in an attempt to get people to sign up.
Obviously with an aging workforce and a declining birth rate, companies don’t want [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=planningliberationfront.wordpress.com&blog=217296&post=131&subd=planningliberationfront&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><font face="Arial" size="1">There’s quite a lot of ads out there trying to attract people to join a particular industry.</p>
<p>The Police … Armed Forces … Finance Industry … they, and many others, are all spending up big in an attempt to get people to sign up.</p>
<p>Obviously with an aging workforce and a declining birth rate, companies don’t want to find themselves in a situation where there is a sudden gap between what they have and what they need &#8211; however with ever decreasing numbers entering the workforce [and an inherent snobbery regarding who many organisations will and will not take] the battle for the employee is hotting up.</p>
<p>Some industries obviously find the task of recruitment much easier than others …</p>
<p>The banking sector is in a particularly strong position.</p>
<p>Not only can they offer the potential [students of the World, note the word: POTENTIAL] of untold riches &#8211; via ever increasing annual bonuses [even when they lose trillions] &#8211; they offer, or at least &#8220;did&#8221;, the benefit of being seen as a highly regarded and intellectually based career. </p>
<p>For organisations like the Police and Armed Forces it’s much tougher. </p>
<p>Ignoring their jobs involve elements of real danger, they just don’t stand a chance of competing interms of cash … so they counter by talking about things like ‘honour’ and ‘respect’ or any other marketing euphemism that means ‘dodgy pay / dangerous job / terrible hours’.</p>
<p>However there is a huge range of organisations that are stuck in the middle.</p>
<p>They can’t offer the pay of an industry like corporate finance … and they can’t offer the respect of something like nursing … so they focus on the fact their industry is in much demand so by signing up, you could end up travelling the World.</p>
<p>There’s loads of industries that use this strategy &#8211; hairdressing, accountancy, building &#8211; and they all end up creating crappy and pretentious ads like this … </p>
<p><span style="text-align:center; display: block;"><a href="http://planningliberationfront.wordpress.com/2009/05/04/lost-in-execution/"><img src="http://img.youtube.com/vi/otfsWuwHNi4/2.jpg" alt="" /></a></span></p>
<p>However recently we saw a rather strange version of this ‘you could end up in all sorts of new places’ strategy … and we have to say we&#8217;re not so sure they’ve got it right.</p>
<p><img alt="" src="http://farm4.static.flickr.com/3248/2740455346_770fbbc532.jpg?v=0" class="alignnone" width="375" height="500" /></p>
<p>Now we don’t know if it’s because the Maersk Group originally hail from Denmark or whether they just have a really bad grasp on where people aspire to go … but we really don’t think telling people they could end up in the middle of the sea … hundreds of miles from anywhere … on an relatively small structure … most likely overrun by mass of [drunken?] blokes … dealing with a dangerous and volatile substance … in the freezing cold … day and night … away from your family … with few entertainment options … for months at a time … is going to do it. </p>
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		<title>Rolex Need To Pull Their Head Out Of Their Arses &#8230;</title>
		<link>http://planningliberationfront.wordpress.com/2009/01/07/rolex-need-to-pull-their-head-out-of-their-arses/</link>
		<comments>http://planningliberationfront.wordpress.com/2009/01/07/rolex-need-to-pull-their-head-out-of-their-arses/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 04:01:52 +0000</pubDate>
		<dc:creator>planningliberationfront</dc:creator>
				<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://planningliberationfront.wordpress.com/?p=126</guid>
		<description><![CDATA[ Photo: Char1iesJ
Read this and cringe &#8230;
And when you&#8217;ve read that, check out our friend Rob&#8217;s blog, he&#8217;s on fire at the moment.
[You can pay us for that plug later Rob]
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=planningliberationfront.wordpress.com&blog=217296&post=126&subd=planningliberationfront&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><img alt="" src="http://farm4.static.flickr.com/3251/2656910390_658e43aa1d_m.jpg" class="alignnone" width="240" height="195" /><font face="Arial" size="1"> <em><strong>Photo: Char1iesJ</strong></em></p>
<p><a href="http://www.guardian.co.uk/lifeandstyle/lostinshowbiz/2009/jan/06/rolex-watches-owen-wilson">Read this</a> and cringe &#8230;</p>
<p>And when you&#8217;ve read that, check out our friend <a href="http://www.robcampbell.wordpress.com">Rob&#8217;s blog</a>, he&#8217;s on fire at the moment.</p>
<p>[You can pay us for that plug later Rob]</p>
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		<title>Corporate Communication Theft</title>
		<link>http://planningliberationfront.wordpress.com/2008/10/17/corporate-communication-theft/</link>
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		<pubDate>Fri, 17 Oct 2008 04:13:41 +0000</pubDate>
		<dc:creator>planningliberationfront</dc:creator>
				<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://planningliberationfront.wordpress.com/?p=123</guid>
		<description><![CDATA[The new SONY Bravia ad from Bates Asia &#8230;

[Now compare that to Balls or the Guinness ad that ripped off the Honda Cog commercial which was probably inspired by the Miller Lite spot]
Too many agencies think that because they&#8217;re on one side of the World, they can get away with ripping off ads from the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=planningliberationfront.wordpress.com&blog=217296&post=123&subd=planningliberationfront&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><font face="Arial" size="1">The new SONY Bravia ad from Bates Asia &#8230;</p>
<p><span style="text-align:center; display: block;"><a href="http://planningliberationfront.wordpress.com/2008/10/17/corporate-communication-theft/"><img src="http://img.youtube.com/vi/Fcnzam_R9c4/2.jpg" alt="" /></a></span></p>
<p>[<em>Now compare that to <a href="http://www.youtube.com/watch?v=oP5J4W5GQ3w">Balls</a> or the <a href="http://www.youtube.com/watch?v=h_-jjZT3DNQ">Guinness</a> ad that ripped off the <a href="http://www.youtube.com/watch?v=EEF0cg1j35o">Honda Cog</a> commercial which was probably inspired by the <a href="http://www.youtube.com/watch?v=IKIp-wLyV2k">Miller Lite</a> spot</em>]</p>
<p>Too many agencies think that because they&#8217;re on one side of the World, they can get away with ripping off ads from the other side of the World. </p>
<p>Maybe someone should tell BATES Asia [<em>who made it</em>] there&#8217;s this thing called the &#8216;internet&#8217; where at the tap of a few buttons, people can find out how unoriginal you really are.</p>
<p>BATES obviously don&#8217;t care as they have the audacity to make a &#8216;<a href="http://www.youtube.com/watch?v=O0_p2j2-is0">MAKING OF</a>&#8216; clip to go with it &#8230;</p>
<p>[<em>You have to watch it, it features some of the most corporate toady comments you've ever heard!</em>]</p>
<p>We&#8217;re all for being a magpie and taking great learning&#8217;s and ideas from others to make something greater elsewhere &#8211; but this is just ridiculous.</p>
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		<title>Brand Exaggeration &#8230;</title>
		<link>http://planningliberationfront.wordpress.com/2008/10/03/brand-exaggeration/</link>
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		<pubDate>Fri, 03 Oct 2008 11:43:06 +0000</pubDate>
		<dc:creator>planningliberationfront</dc:creator>
				<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://planningliberationfront.wordpress.com/?p=120</guid>
		<description><![CDATA[
We just received this from Amazon …
_________________________________________________________________
Greetings from Amazon.com.
You saved $1.00 with Amazon.com’s Pre-order Price Guarantee!
The price of the item(s) decreased after you ordered them, and we gave you the lowest price.
The following title(s) decreased in price:
Extras: The Extra Special Series Finale
Price on order date: $13.99
Price charged at shipping: $12.99 
Lowest price before release date: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=planningliberationfront.wordpress.com&blog=217296&post=120&subd=planningliberationfront&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><img class="pc_img" src="http://farm1.static.flickr.com/48/115439347_ec1b4c8fe0_m.jpg" alt="Cadie's Piggy Bank" width="221" height="240" /></p>
<p><font face="Arial" size="1">We just received this from Amazon …<br />
_________________________________________________________________</p>
<p><em><strong>Greetings from Amazon.com.</p>
<p>You saved $1.00 with Amazon.com’s Pre-order Price Guarantee!</p>
<p>The price of the item(s) decreased after you ordered them, and we gave you the lowest price.</p>
<p>The following title(s) decreased in price:</p>
<p>Extras: The Extra Special Series Finale</p>
<p>Price on order date: $13.99</p>
<p>Price charged at shipping: $12.99 </p>
<p>Lowest price before release date: $12.99</p>
<p>Quantity: 1</p>
<p>$1.00 is your total savings under our Pre-order Price Guarantee</strong></em><br />
_________________________________________________________________</p>
<p>A dollar?</p>
<p>A whole bloody dollar? </p>
<p>And that’s in US currency.</p>
<p>Whoppedobedoo, we&#8217;re rich beyond our wildest dreams!!!</p>
<p>Look it’s nice to know you have to pay less than you had originally been told &#8211; but with that level of saving, maybe they would have been better to keep quiet about it or simply sent an email that didn’t feel like they were stating we’d won the national lottery.</p>
<p>And that ladies and gentlemen is the problem with CRM &#8211; especially computerised CRM &#8211; because what they think [or want to think] is important to their customers is about as significant as a small dry fart after a plateful of Baked Beans.</p>
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			<media:title type="html">Cadie's Piggy Bank</media:title>
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		<title>The Difference Between Media Planners And Creative Planners …</title>
		<link>http://planningliberationfront.wordpress.com/2008/08/29/the-difference-between-media-planners-and-creative-planners-%e2%80%a6/</link>
		<comments>http://planningliberationfront.wordpress.com/2008/08/29/the-difference-between-media-planners-and-creative-planners-%e2%80%a6/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 07:49:30 +0000</pubDate>
		<dc:creator>planningliberationfront</dc:creator>
				<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://planningliberationfront.wordpress.com/?p=116</guid>
		<description><![CDATA[
It’s not just about WHERE you say it … nor is it just about WHAT you say … you have to appreciate the importance of HOW you convey your message otherwise even the best of intentions can come across as condecending, patronising and inappropriate.
Or in words, you could be advertising for your competitor! 
The truly [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=planningliberationfront.wordpress.com&blog=217296&post=116&subd=planningliberationfront&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><span style="text-align:center; display: block;"><a href="http://planningliberationfront.wordpress.com/2008/08/29/the-difference-between-media-planners-and-creative-planners-%e2%80%a6/"><img src="http://img.youtube.com/vi/A4KIvRTg6KQ/2.jpg" alt="" /></a></span></p>
<p><font face="Arial" size="1">It’s not just about WHERE you say it … nor is it just about WHAT you say … you have to appreciate the importance of HOW you convey your message otherwise even the best of intentions can come across as condecending, patronising and inappropriate.</p>
<p>Or in words, you could be advertising for your competitor! </p>
<p>The truly great messages never smack the ears, they squeeze the heart and maybe a few media planners should get away from their computer monitors and see what&#8217;s really going on in the World … </p>
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		<title>A Metaphor For How Some Companies Try And Get People To Buy Their Products &amp; Brands &#8230;</title>
		<link>http://planningliberationfront.wordpress.com/2008/08/13/a-metaphor-for-how-some-companies-try-and-get-people-to-buy-their-products-brands/</link>
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		<pubDate>Wed, 13 Aug 2008 02:35:57 +0000</pubDate>
		<dc:creator>planningliberationfront</dc:creator>
				<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://planningliberationfront.wordpress.com/?p=112</guid>
		<description><![CDATA[
Remember don&#8217;t sell &#8230; make people want to buy.
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=planningliberationfront.wordpress.com&blog=217296&post=112&subd=planningliberationfront&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><font face="Arial" size="1"><span style="text-align:center; display: block;"><a href="http://planningliberationfront.wordpress.com/2008/08/13/a-metaphor-for-how-some-companies-try-and-get-people-to-buy-their-products-brands/"><img src="http://img.youtube.com/vi/aiXPQb6u354/2.jpg" alt="" /></a></span></p>
<p>Remember don&#8217;t sell &#8230; make people want to buy.</p>
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		<title>Talk Like You Mean It &#8230;</title>
		<link>http://planningliberationfront.wordpress.com/2008/06/16/talk-like-you-mean-it/</link>
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		<pubDate>Mon, 16 Jun 2008 01:01:50 +0000</pubDate>
		<dc:creator>planningliberationfront</dc:creator>
				<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://planningliberationfront.wordpress.com/?p=111</guid>
		<description><![CDATA[Communication is one of the most overused word since ‘love’, ‘hilarity’ and ‘revolutionary advertising’!
For the last few months some of the PLF fellows have been working on a project on how people converse, and whilst it could be argued that thanks to technology we’re in an age of ‘conversational evolution’ &#8211; it seems, at least [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=planningliberationfront.wordpress.com&blog=217296&post=111&subd=planningliberationfront&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><Font face="Arial" size="1">Communication is one of the most overused word since ‘love’, ‘hilarity’ and ‘revolutionary advertising’!</p>
<p>For the last few months some of the PLF fellows have been working on a project on how people converse, and whilst it could be argued that thanks to technology we’re in an age of ‘conversational evolution’ &#8211; it seems, at least to us/them, that we’re becoming more isolated than previous generations.</p>
<p><img class="pc_img" src="http://farm4.static.flickr.com/3131/2564421656_a31cd9313b_m.jpg" alt="09/06/2008" width="180" height="240" /><em><strong> The most unscientific chart EVER!</strong></em></p>
<p>You see whilst email/SMS/blogs/MSN/mobiles [<em>etc</em>] allows us all to talk to those who matter like never before, this ‘continual interaction’ isn’t actually creating deeper relationships … just more superficial ones.</p>
<p>While people all have lots and lots to say, it seems many find it difficult to actually maintain a real conversation.</p>
<p>What tends to happen is people go off on multiple tangents because rather than listen to what the other person is saying, they are just focused on what they want to express, even if it has no relevance to how the conversation has been progressing.</p>
<p>What this means is we get lots of little conversational journeys, but never reach any destination.</p>
<p>Politicians are great at this and thanks to a number of factors [<em>including the way we use technology to communicate ... as well as the way technology is created for us to communicate</em>] more and more people are behaving in a similar fashion which could be contributing to the <strong>“it’s all about me”</strong> syndrome and the increase in violent crimes [<em>because people don't know how to handle differences of opinion anymore</em>]</p>
<p>Maybe.</p>
<p>Possibly.</p>
<p>OK so we&#8217;re probably talking shite, but I bet most of you will relate to at least one of these scenarios …</p>
<p><em><strong>1/</strong> You get an incoming phonecall from someone you don’t really want to talk to so send it to voicemail <strong></p>
<p>2/</strong> You send an SMS telling people you’re 2 minutes away</p>
<p><strong>3/</strong> You block an MSN contacts because you feel they impose on your time too much</p>
<p><strong>4/</strong> You write a blog but never comment when someone writes a critical comment</p>
<p><strong>5/</strong> You wait till late to call a client so you maximise the chances of it going to voicemail so you can look like you’ve been diligent when the opposite is true</p>
<p><strong>6/</strong> You respond to MSN messages with ’single word answers’, when in person you would never behave in such a manner</em></p>
<p>Well, do you?</p>
<p>See, every single one carefully designed to ensure you stay in control of your situation rather than run the risk of encountering an alternaitve view/outcome.</p>
<p>The thing that is interesting is that whilst modern technology allows people to express themselves in a way that can’t be ignored [<em>ie: even though the recipient may only 'hear' the words rather than 'listen' to them</em>] it is also being used to protect/filter people from individuals they would rather not speak to.</p>
<p><img class="pc_img" src="http://farm3.static.flickr.com/2139/2367905509_831205400a_m.jpg" alt="smileys" width="240" height="180" /><strong><em> Photo: Alonelyboi</em></strong></p>
<p>One of the things our research has uncovered is that many people use emote icons [<em>especially on MSN</em>] as a ‘conversational barrier’ rather than a visual representation of what they want to say.</p>
<p>It could be because the person is busy or they simply don’t want to talk to whoever is bothering them &#8211; however they use an emote icon because they know the recipient will interpret the character in a way they feel is appropriate to them / their situation, when in reality, the sender didn’t give it’s use/meaning a second thought, they just wanted to be left alone without <strong>[1]</strong> appearing rude <strong>[2]</strong> taking up too much time/effort.</p>
<p>It’s the equivalent of nodding to a colleague as you pass them in the corridor …</p>
<p>As we said, this issue could be more prevalent with those old fuckers who remember what it was like to make a phonecall using a telephone with a dial rather than this new generation who can’t work out what the letterbox at home is for &#8211; however we still think this is an important issue because humanity survives and thrives when it listens, understands and discusses &#8211; and the way the World is going, that’s something we could all do with a bit more of these days.</p>
<p>Years ago British Telecom ran a campaign around the concept of ‘it’s good to talk’.</p>
<p>While their definition of ‘talking’ often ended up being the sort of mundane conversation we now have on MSN, we reckon there’s still alot of potential in that idea though if they were to run it again, we reckon they’d be better off saying <strong>‘it’s good to listen’</strong> because if we’re not careful, we’re going to end up as the most connected bunch of loners in history</p>
<p> </p>
<p></span></p>
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