Proof Reading Can Make A Big Difference To A Brand …
Here’s a sign we saw in a hotel lift in Singapore …
Can you see the issue?
First line: “Hotel Re! is pround …”
Pround?
Do they mean ‘proud’ … well why didn’t they say that.
When you’re a business whose currency is attention to detail and customer service – ie: hospitality – spelling mistakes should be like hyper-colour t-shirts… [...]
Respect Or Exploitation?
Here’s an ad that was on the back page of TIME magazine.
What do you think?
Is it a gesture of genuine love and sorrow or a desperate attempt to look like Pepsi are a brand that cares?
Saying that, we think Andy’s comment was best:
“It’s the least they could do after trying to cremate him before he [...]
