Don’t Be Lazy, Proof Read …
Here’s a sign we saw in a hotel lift in Singapore …
Can you see the issue?
First line: “Hotel Re! is pround …”
Pround?
Do they mean ‘proud’ … well why didn’t they say that.
When you’re a business whose currency is attention to detail and customer service – ie: hospitality – spelling mistakes should be like hyper-colour t-shirts… [...]
Lost In Execution …
There’s quite a lot of ads out there trying to attract people to join a particular industry.
The Police … Armed Forces … Finance Industry … they, and many others, are all spending up big in an attempt to get people to sign up.
Obviously with an aging workforce and a declining birth rate, companies don’t want [...]
